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Social Media Roundup: April Fool’s Day
April Fool’s Day has become a day when audiences expect brands to pull clever and hilarious pranks. Since they are less of a surprise, brands are having to get crafty with their April Fool’s...
View ArticleIgnite Social Media + Visit the Outer Banks = Winning Work
We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. The Shorty awards...
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Should Brands Go Dark on Social Media When a Tragedy Occurs?
It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to...
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Do Alcohol Brands Have More Fun On Social?
Sure, you don’t need alcohol to have a good time, but marketers of everything from high-end liquor to cheap mass-produced beer want you to think so. In addition, it helps bring your friends together...
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3 Chatbots We Can Learn From
We understand that chatbots can be a little intimidating and a smidge overwhelming. The truth? These robots aren’t here to take over the world but to make it a little easier. We’ve pulled 3 examples of...
View ArticleSocial Media Roundup- Father’s Day 2018
Another national holiday has come and gone, so naturally, many brands relished the opportunity to take part in the larger conversation. This works for some brands, opening the door to get creative...
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Best Practices for Creating Instagram Stories that Will Help Your Brand
Have you started using Instagram stories yet? You should be! Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Below are a few tips...
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Social Media and the 2018 World Cup
The World Cup is in full swing as teams have just concluded group play. It has been an exciting event thus far as there have been a lot of upsets and disappointing exits (ehem Germany). As a former...
View ArticleSocial Media Roundup – Fourth of July
The Fourth of July brought us a multitude of fireworks, grilling out, and hangovers last week. Along with the influx of poorly-shot iPhone videos featuring local fireworks displays in newsfeeds, brands...
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Breaking Down Instagram Stories Creative Tools
Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active...
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Great Social Content of Halloweens Past
Holiday season is right around the corner, and what better way to kick it off than with the spookiest of them all? While a lot of brands are already beginning to consider dos and don’ts for their...
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How the Red Sox and Dodgers Covered the World Series on Social Media
Covering sports on social media is unique – content turnover accelerates while turnaround time for that content is expedited. Timeliness is critical as big moments develop LIVE, and the spotlight...
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Six Examples of Great Community Management
There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community...
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2018 Winning Black Friday Social Activations
This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media...
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Social Media of Christmas Past
The holidays are one of my favorite times of the year- with all the great food, gifting and being with friends and family. Leading up to the holidays (and even during), shopping is always top of mind...
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4 Examples of Great Social Media Content and What You Can Learn From Them
If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media –...
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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value
On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. and Canada encouraging audiences to “send noods” as part of a giveaway. Participants were able to send a...
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